first and foremost, we are sales and marketing experts
traffic works with successful, industry leading, large and mid-sized companies that are finding their traditional sales and marketing programs are not as effective as they used to be.
maximize your ROC (Return on Creative) investment
traffic helps our clients to develop new marketing programs that make it easier for them to grow their business. traffic excels in B2B marketing campaigns designed to drive business results.
traffic marketing + design is a communications design agency
traffic design is a full service communications company specializing in targeted and strategic marketing driven design. We excel in the intersection of good graphic design and effective, strategic marketing.
effective design is more than just pretty pictures
We think strategically. We are fanatically customer driven. And we passionately believe that good design sells products, promotes services and communicates ideas.
Bernard Hellen, a Toronto sales and marketing strategist and graphic designer is the President + Creative Director of traffic marketing + design inc. He has over 16 years of sales and marketing experience specializing in the creation of effective campaigns that generate business results.
Bernard is a graduate of the Ivey School of Business at The University of Western Ontario. His background is in advertising at Ogilvy & Mather Direct Toronto, working with large direct response clients. Bernard left O&M Direct to establish traffic in 1994.
You can contact Bernard at bernard(at)trafficdesign.ca
analyze. strategize. maximize.TM
It's all about calculating your ROC. Return on Creative. Only after we understand your business objectives do we put together a strategically sound communications strategy... only then do we put pen to paper.
strategic
Every project begins with a clearly focused, detailed analysis of your business and of the market your print materials will reach. We help you set goals and objectives for your communication pieces, so in the end, our designs work harder for you.
responsive
We are fanatically customer driven. Understanding our clients' needs and responding quickly is our signature style. Communication with our clients is incorporated into the design process every step of the way. Details determine the success of a project and our team will provide you with the focused service you expect. The result – fast turnaround for your project!
modular
Our partnerships with the 'best of breed' creative directors, copywriters, photographers, illustrators, service bureaus and the like ensure that we always have the choice of the resources required to deliver your job – on time and on budget. In contrast with larger agencies, we are a virtual shop, and have a much lower overhead – a benefit that passes directly to our clients.
wired
Coffee, technology, or trends in design – we are plugged in. Our complete Apple design studio contains state-of-the-art pre-press equipment. And the coffee? We always have a fresh cup close at hand to help keep us all ahead of those looming deadlines.