harding fire protection

What we did for Harding

Google the word Harding and you're likely to find an abundance of businesses that all use a capital letter H in their identities. The previous Harding identity was no different and the client wanted to create something that was unique and distinctive that clearly indicated the company's specialization in Fire Protection.

Traffic wanted to express as much about the company as possible in the icon, while honouring the client's request to retain the H in the identity. The H was redrawn to look more solid and dependable. The visual cues of a water droplet falling on a flame was incorporated into the design. The colours of red and blue were chosen to represent the elements of wire and water and to highlight the polarity between them.

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