
To re-brand a community not-for-profit Agency portraying them as a caring and valued service charitable organization that offers valuable services for the elderly members of our community.
Peel Senior Link provides personal care & home-making services — helping seniors live with dignity, stability and safety in their own homes; making independent living possible for senior citizens who might otherwise be expected to enter more institutional settings, such as Long-Term Care facilities and hospitals.
traffic created the idea of the 'Faces Campaign', to express publicly the honour and respect felt for those seniors that peel Senior Link serves. These individuals represent the largest portion of our aging population, who have chosen to live in the community.
I worked with Bernard in the development of our agency's new logo, website, brochure, and other marketing pieces. He is very skilled in marketing and design through branding; logo, website and material development. He worked closely with me in the development of our Faces campaign which served as the centerpiece of our new design work.
Raymond Applebaum
Executive Director
Peel Senior Link