Neenah Paper reprints traffic's award winning FSC Xpert book

16 July 2008

traffic marketing + design inc. is proud to announce another honour for the firm’s work for the Forest Stewardship Council of Canada.

Neenah Paper http://www.neenahpaper.com has decided to reprint the FSC Xpert ‘Change the World’ book – a 32 page print demonstration and swatch book highlighting the connection between nature, design and print. Each sheet in the book is printed on a different FSC-certified paper and features the work of eco-artists from around the world.

Neenah Paper will promote the book through its North American sales team. "Neenah Paper is thrilled to be part of such a groundbreaking and award-winning effort," said Greg Maze, Senior Brand Manager for Neenah Paper. "The FSC Xpert book was so beautifully produced that Neenah has chosen it for a commercial reprint, which we will of course reproduce using our FSC gradelines. Congratulations to traffic marketing + design inc.!"

The International Association of Business Communicators recently awarded traffic an Award of Excellence in the category of Publication Design for the firm’s work for the Forest Stewardship Council of Canada.

"We are thrilled to have the work recognized in this way", says Bernard Hellen, R.G.D., President + Creative Director of traffic. "We hope that these honours will bring more awareness to the FSC Xpert program and encourage more designers to learn about sustainability in their practices."

For your copy of the Neenah Paper FSC Xpert book and to learn about the FSC Xpert program, please visit http://www.fsccanada.org/fscx


traffic also won an OVATION Award of Merit for the creation of the FSC Xpert program, a designation and educational initiative specifically created for graphic design and communication professionals that are committed to responsible forest management, and who receive the knowledge and resources to successfully source and manage projects that use FSC-certified paper and with FSC-certified printers.