At the recent Ontaro Library Association annual conference, S & B  Books Ltd. unveiled the annual 'Take A Book Break' 2009 campaign poster. This year's poster is the 6th poster created by traffic marketing + design inc. for S & B Books and features the talents of award winning Canadian author and illustrator Mélanie Watt.

Watt, creator of the bestselling Scaredy Squirrel and Chester books (Kids Can Press) remarked, "The poster as well as the other pieces look fantastic! The response was great, I couldn't be more pleased."

Each year traffic works with a Canadian childrens' book illustrator to design a promotional poster aimed at public school libraries with a public service message encouraging children to read. Past posters have featured the work of Canadian children's illustrators Bill Slavin (2008), Barbara Reid (2007), Patricia Ann Lewis-MacDougall (2006), Ian Wallace (2005), and Barbara Spurll (2004).

"Take A Book Break campaign was facilitated by the innovative marketing talents of traffic marketing + design," commented Arthur Gale, President of S & B Books. "Our customers loved the campaign and have called for multiple copies of the poster and bookmarks as promotional give-a-ways to the children. Our business has increased and I do feel that the increase is as a result, in part, of the work done by traffic."

S & B Books Ltd. is a Canadian company serving the requirements of Public Library Systems across Canada for over 20 years. S & B Books Ltd. offers a specialized acquisition service for any Canadian, British and American print and non-print material. Their customer base includes academic, school, public and special library accounts nation-wide.

Clients have relied on traffic marketing + design since 1994 to provide clean and effective marketing driven graphic design solutions. For further information contact Bernard Hellen at 416-504-8717 or bernard(at)trafficdesign.ca