traffic marketing + design inc. is pleased to demonstrate its commitment to Cancer Care at St. Joe's by donating graphic design services for the 2008 Lori's Legacy Walkathon.

The Lori's Legacy Fund honours the memory of Lorna-Lynn Martin and families that are living with cancer. Funds raised by a Walkathon on Saturday, May 10, 2008 will help to keep building on the accomplishments of the modernization and redevelopment of the chemotherapy clinic and ongoing enhancements to cancer treatments at St. Joseph's Health Centre in Toronto.

“As a sponsor and lead creative partner, traffic was proud to create a fun and effective design for the 2008 Walkathon pledge form and online website presence," says Bernard Hellen, President of traffic marketing + design inc.  "We feel strongly that we have, as designers, an obligation to take on pro bono work and are honoured that we have been able to assist with Lori’s Legacy’s communication needs."

traffic worked together with SeeThrough Web which donated the development and implementation of the typo3 content management system website.

To register for the Walkathon and support Lori’s Legacy please visit www.lorislegacy.org

About Lori’s Legacy
Lori's Legacy Fund honours the memory of Lorna-Lynn (Lori) Martin who bravely fought a virulent form of cancer which led to her passing at the age of 35. As a celebration of her life and in appreciation of the care she received at St. Joe's, Lori's parents established this memorial for their daughter. Lori's Legacy Fund has raised close to $1 million to enhance the healing environment for cancer patients and their caregivers, including 26 Lori's Rooms and the newly refurbished Lorna Lynn Martin Chemotherapy Clinic - a remarkable legacy for Lori.

About traffic
Creatively thinking about marketing + design since 1994, traffic specializes in branding, graphic identities, print and web design. traffic develops marketing driven design solutions that generate results.