portfolio
You can't judge a book by its cover.
But you can sell a book by its cover.
Packaging is part of our daily lives, we see it all around us, on everyday items. While the main use for packaging is protection of the goods inside, packaging also provides a unique opportunity to communicate the intrinsic brand values of the product. Good packaging communicate much more than what's inside - it a promise of the experience that we are about to have.
packaging
encore redesign
traffic was hired to create a package design for the encore sphere and toric line of contact lenses that updated the look and feel of the brand.
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options
Leveraging the ideas of simplicity and flexibility, traffic designed packaging based on a series of 4 water droplets or "bubbles" that represented both the idea of the consumer having options and the letter "o" in the word options.
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The Traffic Report
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