traffic has had a presence on the Internet since 1995 - and over the years we've learned quite a bit about the newmedia. Trends come and go and software constantly changes - but the constant of good marketing remains the same.
This successful campaign was recognized by the International Association of Business Communicators (IABC) with a 2002 Ovation Award of Merit for Communication Skills in the Division/Category: Electronic and Interactive Communications.
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traffic created a two-fold approach to promoting the launch of ACNielsen Advisor – a direct mail postcard invitation, and a Flash electronic email message directing participants to the Advisor demo web site.
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traffic produced branding consisting of a collage depicting the concepts of intelligent targeting. Based on this branding, traffic created various electronic, web, flash and print materials including a presentation folder and sales sheet.
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